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Hexamoll® DINCH
Collaborations with customers
Hexamoll DINCH Trusted Partners Program
What is the program about?

Petrochemicals

What is the program about?

As a Hexamoll® DINCH Trusted Partner, you may benefit from the following:

Hexamoll® DINCH Brand Alliances (Asia Pacific)

A brand alliance enables a Hexamoll® DINCH Trusted Partner to e. g. displaying the Hexamoll® DINCH brand logo together with its (brand) name. It is a strategic marketing tool used for endorsement of soft-PVC products containing BASF’s Hexamoll® DINCH as primary plasticizer.

Having a brand alliance supports leaving anonymity and create more transparency by prominently communicating the end product’s ingredients. Such may offer not only a justification of price premiums but as well a differentiating factor in the market.

How does it work?

Step 1: Become a Hexamoll® DINCH Trusted Partner
Only members of the Hexamoll® DINCH Trusted Partners Program can apply to enter a brand alliance.
Step 2: BASF internal brand alliance check
Your BASF sales manager will conduct an interview with you about the intended brand alliance to better understand the objectives and background. After that, we will conduct an internal brand alliance check to evaluate your suitability for a brand alliance.
Step 3: Sign an ingredient branding contract
If the BASF internal brand alliance check is positive, we can continue: The usage of the Hexamoll® DINCH ingredient branding visualization is subject to a licensing agreement between you as the manufacturer and BASF SE. It defines the details of the brand alliance.
Step 4: Ready!
Your branded product is now ready to be placed on the shelf!
Do you have questions?
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