What is the program about?

As a Hexamoll^® DINCH Trusted Partner, you may benefit from the following:

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In a hand-over-ceremony, you will receive an exclusive certificate, issued by BASF, that certifies your membership in the program.

You will have access to the results of the chemical analysis of your end-product, done by the BASF Petrochemicals Application Laboratory China (PALC) and TÜV Rheinland^* for initial admission to the Hexamoll^® DINCH Trusted Partners program.

You will have access to supplementary data on Hexamoll^® DINCH for approvals and/ or registrations¹.

You will receive technical support by BASF Petrochemicals Application Laboratory China (PALC) in case of questions related to the use of Hexamoll^® DINCH¹.

You will receive consultation on EHS and quality management as well as international standards by TÜV Rheinland^* as part of the factory evaluation during the program application process¹.

You may be a preferred partner for joint promotions during trade fairs, conferences, forums, etc. (e.g. your product containing Hexamoll^® DINCH being displayed by BASF).

You may be a preferred partner for an invitation as a guest or speaker for promotional events.

BASF will list your company name (including your trademarks and logos) on the Hexamoll^® DINCH Trusted Partners website and – at BASF’s sole discretion – in various communication and marketing materials such as brochures, promotional materials and marketing literature for the purposes of the program.

As a Hexamoll^® DINCH Trusted Partner, you may claim in text form to be our partner². This is especially suitable for you to mention it in brochures, presentations or on your website.

If you wish to use the Hexamoll^® DINCH logo, entering a brand alliance may be another way of making your product more unique. As a Hexamoll^® DINCH Trusted Partner, it may be possible for you to enter such a brand alliance to e. g. place the Hexamoll^® DINCH logo on your product’s packaging.³

Hexamoll^® DINCH Brand Alliances (Asia Pacific)

A brand alliance enables a Hexamoll^® DINCH Trusted Partner to e. g. displaying the Hexamoll^® DINCH brand logo together with its (brand) name. It is a strategic marketing tool used for endorsement of soft-PVC products containing BASF’s Hexamoll^® DINCH as primary plasticizer.

Having a brand alliance supports leaving anonymity and create more transparency by prominently communicating the end product’s ingredients. Such may offer not only a justification of price premiums but as well a differentiating factor in the market.

How does it work?

Step 1: Become a Hexamoll^® DINCH Trusted Partner

Only members of the Hexamoll^® DINCH Trusted Partners Program can apply to enter a brand alliance.

Step 2: BASF internal brand alliance check

Your BASF sales manager will conduct an interview with you about the intended brand alliance to better understand the objectives and background. After that, we will conduct an internal brand alliance check to evaluate your suitability for a brand alliance.

Step 3: Sign an ingredient branding contract

If the BASF internal brand alliance check is positive, we can continue: The usage of the Hexamoll^® DINCH ingredient branding visualization is subject to a licensing agreement between you as the manufacturer and BASF SE. It defines the details of the brand alliance.

Step 4: Ready!

Your branded product is now ready to be placed on the shelf!

Do you have questions?

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