What is the program about?

As a Hexamoll® DINCH Trusted Partner, you may benefit from the following:

Hexamoll® DINCH Brand Alliances (Asia Pacific)

A brand alliance enables a Hexamoll® DINCH Trusted Partner to e. g. displaying the Hexamoll® DINCH brand logo together with its (brand) name. It is a strategic marketing tool used for endorsement of soft-PVC products containing BASF’s Hexamoll® DINCH as primary plasticizer.

Having a brand alliance supports leaving anonymity and create more transparency by prominently communicating the end product’s ingredients. Such may offer not only a justification of price premiums but as well a differentiating factor in the market.

How does it work?

Do you have questions?
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TÜV Rheinland is an independent 3rd party institution
1 Whereas the scope is in BASF’s sole discretion (please contact your BASF sales manager)
2 According to the communication rules of the Hexamoll® DINCH Trusted Partners program (please contact your BASF sales manager)
3 A brand alliance is subject to a brand alliance check by BASF and subject to the execution of a licensing agreement between your company and BASF SE. Please contact your BASF sales manager in case of interest.